Doritos Triangle Island

What do video games and Doritos have in common? Triangles. But knowing Gen Z gamers don’t respond to traditional ads in games, Doritos needed an authentic way to reach them that also continued to deliver on the brand’s mission to redefine the way people see triangles. What better place to do that than one of the most iconic titles in gaming? Drawing inspiration from Doritos flavors, fans explored the Island by completing quests to find triangle-shaped items and earn in-game XP, or competing with fellow chip lovers in three Doritos-themed mini games designed to test their skills.