DieHard Is Back
When Advance Auto Parts acquired the DieHard brand as a means to drive in-store traffic, the storied brand had all but disappeared from people's minds. We set out to change that with a big—scratch that—huge relaunch that had people thinking another storied franchising was coming back alive. One of the first big productions of the pandemic era, and winner of multiple industry awards, including a Clio Grand in Entertainment.
