Cheetos Museum
In order to get consumers to see through the chip aisle clutter, we needed to spark their imaginations and get them to see Cheetos in a totally new way, giving them a chance to play with a beloved product. So, we executed the world’s first Cheetos Museum to leverage one of the most unique product traits of our brand: the endless, unpredictable shapes found by real people in real bags. The results? 127,000 submissions, a frenzy of online chatter, a big lift in sales, tripling our Instagram following, and seven Cannes Lions.
