Be Your Own Wave

As a product, SunChips reigned supreme in taste, as a better choice and a unique sensory experience through its one-of-a-kind wavy whole grain chip. But as a brand, it had become a little stale, with low top-of-mind awareness and little distinction. For the launch of its first equity OLV campaign in three years, we shined a light on influencers as distinct to our millennial women target as our product, helping the brand once again gain cultural relevance and own the one-of-a-kindness promise.