Doritos Guardians Of The Galaxy Music Bag
The soundtrack for the first Guardians of the Galaxy unexpectedly topped the Billboard 200 in 2014. Capitalizing on the hype from the first soundtrack, the anticipation for Awesome Mix Vol. 2, and our partnership with the upcoming sequel, Doritos engineered the first chip bag to play a full album. That’s right: an illuminating, rechargeable, MP3-playing real bag of Doritos shaped like the tape deck from the film, with fully functioning buttons. Just plug in, hit play and rock out while crunching on Doritos. The bag sold out in 45 minutes and quickly got resold on eBay for hundreds of dollars, delivering multiple awards, 1.3 billion impressions and a 4% lift in sales.
