Diehards Choose DieHard
The typical driver doesn't think of batteries until theirs lets them down. But diehard drivers aren't typical. They're the ones for whom the ultimate power, durability and reliability matter most. They're the ones who can't be stranded with a car that won't start, be it because they're at the foot of a remote mountain or because their children are waiting to be picked up from school. This campaign defines and celebrates the diehards—real or archetypal—who trust only the best battery brand.
