Cheetos Fashion Week: The House of Flamin' Haute
For Cheetos fans, the brand is not just synonymous with cheesy snacks. It's a lifestyle. And they were already living it by creating their own Cheetos looks and sharing them all over social media. Because fashion and beauty are so important to our core target, we gave them what they didn't know they needed: a chance to use our brand as a form of self-expression. The House of Flamin' Haute disrupted one of the biggest events in fashion, New York Fashion Week, with a Cheetos fashion show and a style bar that sold out its branded services before we ever opened, garnering over 1 billion impressions and 11% sales growth.
